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Identity Crisis! — Book Review by Tyler Lentz

IMG_20160126_173123A popular project that I’ve gotten in design classes has been to redesign an existing brand. This is not only a large task, but also a difficult one.  You must create a new brand while managing to keep clients and customer that know the original brand. Brand redesign has to be handled very carefully, as a bad re-branding campaign can cause a business to lose customers, or in some cases fail altogether.

Identity Crisis presents and explores 50 brands that underwent a redesign and saw an improvement in business. Not all of the companies featured are known worldwide (but there is a little information about big-name redesigns in the intro), but the re-branding and its effects are still apparent. Whether you are re-branding a company for class, or trying to re-brand yourself as a designer, you’re sure to find some helpful information and inspiration in this book.

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Hours for Friday, February 22

Our campus will be observing President’s Day on Friday, February 22.  The library will be closed on Friday.  We will be open Saturday, February 23 during our regular hours of 9am-3pm.

Library Hours — Thanksgiving Break

The library will be closed November 22-25 in observance of the Thanksgiving holiday.  We will re-open Monday, November 26.

Have a wonderful Thanksgiving!

Library Hours for Wednesday, October 31

Please note that the library will be closing at 6pm on Wednesday, October 31. We apologize for any inconvenience this may cause.

Have a creepy, kooky, mysterious, and spooky Halloween!

(Green) Thumbs Up!

Even though summer is nearly behind us, it’s not too late to think about gardening.  There are plenty of flowers and produce that can still be planted for a late fall harvest or springtime blooms.  If you’re brand-new to the plant scene, or want some fresh ideas on landscaping or growing your own food, take a look at some of the gardening books here at the library.

The All-New Illustrated Guide to Gardening is the classic guide for gardeners.  In addition to a clear format written in everyday terms, it has tons of pictures as well as easy-to-read tables and charts.  The plant encyclopedia is useful for deciding what to plant and when.  Best of all, the guide was  recently revised to reflect organic practices.  It’s a great reference gardeners will find themselves using time and again.

If you’re interested in growing an herb garden, Reader’s Digest has published The Complete Illustrated Book of Herbs as a companion to the Guide to Gardening.  This guide focuses on all things herbal — from growing herbs, to choosing the correct herbs, to preparing them for various medicinal, culinary, and decorative uses.  It is not necessarily a holistic guide, but rather a practical guide for the common herb enthusiast.

Perhaps you would love to start a garden, but live in an apartment with limited space.  Grow Great Grub understands, and is here to help.  This book has great tips for the urban gardener.  If your backyard is the size of a postage stamp, or if it consists solely of a balcony, don’t fret.  This book has suggestions for either situation, including raised beds and varieties that do well in pots.  You’ll be harvesting your home-grown food in no time!

Maybe you already put your garden in the ground last spring.  What will you do with the crops you don’t eat right away?  You need an easy, tasty way to preserve these hard-won prizes.  You need Canning for a New Generation.  This book takes a fresh look at the time-honored practice of canning fresh fruits and vegetables.  It goes beyond the boring basics with recipes for pickles, jams, and chutneys that will make you glad you spent all that time in the dirt last spring.

Remember the Olympics?

The 2012 London Olympics wrapped up last week.  While most casual sports fans have already recovered from their small case of Olympic fever, hardcore sports fanatics may still be nursing their Olympics hangover.  Don’t despair — as usual, the library has you covered.  These Olympics-related books and DVDs should help you feel better in no time.

Otl Aicher was an influential German designer, as this collection of his work shows.  The book includes a fascinating chapter on Aicher’s groundbreaking design work for the ill-fated 1972 Munich Olympics.  From posters to signage to color schemes, Aicher’s designs  complement each other and create an overall visual identity.  The pictograms he created to represent events would later become the basis of commonly-used symbols, such as male/female restrooms, “no swimming”, etc.

A single photograph can truly do wonders to capture the pure emotions of the Olympic Games.  Andy Steel’s collection of sports and action photography is excellent.  It includes a short bio and interview with each photographer as well as full-page color images.  While all of the shots in this book are stunning, check out the work of Ezra Shaw and Tom Jenkins to see great Olympic images from recent years.

Admittedly, some of us were watching the London Olympics in hopes of catching a glimpse of Britain’s biggest fashion celebrities in the stands.  For those fans, Anglomania is a great book.  It’s a collection of photos from the Metropolitan Museum of Art that takes a creative approach to showing how British fashion has changed over the past few centuries.  Modern fashion pieces are displayed in time period-themed rooms, marking the similarities and differences in culture and fashion.  It’s a must for any fan of British fashion.

At its core, the Olympics are a display of the marvelous feats the human body is capable of performing.  The National Geographic special Incredible Human Machine explores the science of how an athlete’s body is able to accomplish what they do, as well as the amazing things our bodies do for us regular folks on a daily basis.  As it turns out, the act of breathing is just as fascinating as running a triathalon, and way less tiring.

Major Literature

Summertime and reading a good book seem to go hand in hand.  If the only book you’ve picked up in the last few months is a textbook, it’s time to come to the library and pick up your own summer reading book.  The following great reads are as unique as the programs offered on our campus.

Chuck Palahniuk’s book Invisible Monsters will wake you up from the boredom of constant textbook reading.  This book, from the author of Fight Club, follows a fashion model who is horribly disfigured in a freak auto accident.  Her downward spiral and self-discovery as she travels across the country with a drag queen and his companion will keep your eyes glued to the page.  Along with all the unpredictable twists and turns, you’ll find a story that deals with the harsh realities of gender and beauty.

Swinging from one end of the heroine spectrum to the other, Charlotte Bronte’s classic novel Jane Eyre is the epitome of the Victorian novel.  While the soap opera-esque plot revolving around the downtrodden, self-proclaimed “plain” Jane and the brooding, mysterious Mr. Rochester is reason enough to read this book, we confess that the cover art is our favorite part.  It was designed by designer Coralie Bickford-Smith as part of Penguin’s Clothbound Classics series.  This is one situation where it’s perfectly okay to judge a book by its cover.

The idea of expressing love through food takes on special meaning in Laura Esquivel’s book Like Water for Chocolate.  The book tells the story of the De La Garza family and the enduring yet forbidden love between Tita and Pedro.  However, food is the driving force of this novel: the characters infuse their meals with love, sadness, or whatever emotion they are feeling while cooking, producing intense results for those who eat it.  It’s a magical tale of the power of food in everyday life.

If you were ever a moody teenage girl, and haven’t read Sylvia Plath’s semi-autobiographical novel The Bell Jar, you have some required reading to do.  Esther, a summer intern at a top fashion magazine in New York City, becomes deeply depressed and disillusioned with life, eventually attempting suicide.  After several tries, Esther finally meets a doctor who helps her fight the crippling depression that nearly cost her her life.  Plath’s coming-of-age novel puts a spotlight not only on clinical depression, but also on the problematic way creative women are treated in our society.

Hot New Databases!

You probably haven’t noticed, but the temperatures this summer have been very hot.  To survive the heat wave, the official recommendation of the library is for all staff and students to sit indoors, enjoy the wonderful air-conditioning, and check out these new databases:

ThinkStock Images: This is an improvement on our former Getty Images subscription.  ThinkStock has more than 10 million images in multiple file sizes available to downloading for educational use.  Be sure to get the username and password for this resource by logging in to your student portal (MyAiCampus.com) and clicking on the Library link at the top of the page.

VideoBlocks: A collection of royalty-free stock footage, motion backgrounds, production music, sound effects, and more available to download and use for educational purposes.  With over 50,000 clips available, there’s something for almost any project in here.

Vogue Archive: Take note, fashion students: you can now access the entire run of Vogue magazine (U.S. edition) from 1892 to present electronically.  This collection includes more than 400,000 high-resolution color page images.  Read an entire issue, or do a keyword search to find articles on a particular topic.

As always, these cool new resources can be accessed from any location, 24 hours a day via the student portal:

MyAiCampus.com — Library — Find by Resource — All Resources

Need help accessing these resources?  Thirsting for even more knowledge about our online services?  Stop by and let us know how we can help you have the best summer quarter ever!

Clip Art Books

Do you know about the library’s clip art collection?  If not, get in to the library immediately and take a look, because it will change your life.  Well, maybe not, but it will definitely be the best part of your day.  It’s a collection of books with clip art images on a huge range of topics, themes, and uses.  Each book comes with a CD, allowing you to view the images from the book on a computer.  You can manipulate the images, use them electronically or print them.  The best part?  Since they’re clip art, the images are copyright-free (be sure to read the details in each book, but this is generally the case).

Here’s a selection of some of the awesome books you can find in the clip art collection.  As always, you can check out these books (or any other awesome finds in this collection) for two weeks with your AiMD student ID card.

 

 

Old Time Cats: